Pham Fatale gets about 300,000 unique visitors per month and serves 400,000 pages. Visitors spend an average of 28 minutes on the site (Alexa). 70% of visitors to Phamfatale.com come from the US. This high level of engagement is a result of the quality and effort put into the recipes and pictures. Pham Fatale features a new recipe daily, along with directions and tips to help home cooks recreate the dishes.

 San Jose Mercury News: "A Power Couple, Valley-Style" printed on May 17^th, 2009.

Excerpts: "They are married four years, smart and hyper-motivated, unconsciously representing the Valley in so many ways: In their fusion of cultures (Jackie, the first-generation Vietnamese American, [Lulu], the second generation Indian-American); in their business flexibility, their okay-ness with changes in direction; in their optimism that their ideas and ventures [...] She cooks. He codes. Which means he writes the “below-ground” software, the hidden infrastructure on which their online operations rest. [...] In January 2009, up went Pham Fatale: Pham’s French, Vietnamese, Indian and fusion recipes, even a searchable archive of her specialties. “And I reveal everything,” she says. “You go to a good restaurant and ask, `How did you make it so crispy?’ And they won’t tell you. I hate that.”

 Cooking Channel: "Kicking Off a Week of Julia Child -Julia in the kitchen: The blogosphere is hungry for Julia.  Check out their loving renditions of her dishes" PHOTO 12 of 16, on August 6^th, 2010.

Glamour: "I loved reading Jacqueline's cute post over at Pham Fatale about her mother-in-law's pomegranate-loving ways" on November 4^th, 2009.

 Saveur, Sharing the Best of the Web: "Throughout Saveur.com, we proudly share "the best of the web"—handpicked links to our favorite recipes and articles, wherever they might live. Every site we link to becomes a "Site We Love." This is one of those sites [...]."  
Saveur: Thai Iced Tea, on September 22^nd, 2010.

 Valentine's Day aphrodisiacs: "This Valentine’s Day, let food and romance intertwine as you show your loved one just how much you care by whipping up a special meal at home. This week’s roundup includes dishes with natural aphrodisiacs that are both sensual and satisfying, guaranteed to ignite the fuse to an unforgettable night. [...] prepared Fresh Oysters Topped with Chorizo Dressing, featuring the world’s original aphrodisiac beneath a zesty topping.", on February 11^th, 2011.

 The Stir, a CafeMom Blog: "Pandan Pistachio White Chocolate Cookies from Pham Fatale are so very vibrantly green!" on March 8^th, 2010. 

Yahoo Food: The same story as Cafe Mom, also appeared on March 9^th, 2010. "11 green foods for St. Patrick's Day" 

   
Shine from Yahoo: "Sinh To Bo Recipe" on July 18t^h, 2010.

Yahoo! UK Answers: "How do you tenderize meat?", on July 4^th, 2010.

SlashFood: Lovely Lamb - Feast Your Eyes. "Gazing upon Pham Fatale's perfect peppercorn-encrusted medallions of lamb on rounds of onion-flecked baguette", on July 29th, 2009.

BET.com: "This legume is a healthy, filling option for meals, especially when combined with rice. Black-eyed peas were found in West Africa and became a Southern staple because they could grow even in extreme drought. They’re believed to bring prosperity when eaten on New Year’s Day. [...]", on February 8^th, 2011.

 
The Kitchn: "Ingredient Spotlight: Loquats", on June 29^th, 2010.

The Kitchn: "Emily's Midsummer Celebration, Vietnamese-Style", on April 23^rd, 2010.

RasaMalaysia: "Guest-Post: Mango and Coconut Crème Caramel - PhamFatale is food blog with many interesting and delicious recipes, thanks to the exotic background of Jackie—a French-Vietnamese born and raised in Paris, and currently resides in San Francisco, so do expect to find a variety of Asian, French and Asian-inspired recipes on her blog. [...]", on January 16^th, 2010.

Island Woman MJ's Culebra: "I've been enjoying a food blog called Pham Fatale for the past few months. The woman who writes it is way out of my experience, in her upbringing and her present life, as well as her cooking abilities. Born and raised in France, of Vietnamese extraction and married to a man from India, she brings a world of cross cultural knowledge to preparing food that knocks me out of my wooden spoon zone, almost every time she posts. And she posts a lot! Combinations of foods and ingredients I'm familiar with, combined in ways I've never thought about. Foods I've never heard of, with condiments the same. A constant source of interest. Sometimes she'll present something that would just as at home in Puerto Rican cooking as it would be in West Indian, but making it something else altogether. I feel, reading her, that I'm on a cultural tour of one kitchen that takes over the world. And that is a good thing. [...]", on September 11^th, 2009.

New West Knifeworks: "New West KnifeWorks Super Bread Review", on August 26^th, 2009.

The Westin St. Francis: "The Westin St. Francis  SF Chefs. Food. Wine. 2010 recap.", on August 17^th, 2010.

 
White on Rice Couple: "Vietnamese Chicken Cabbage Salad", on August 22^nd, 2010.

Bon Vivant: "Gajar Halwa: We are off to India for today’s dessert [...]", on September 19^th, 2009.

 
A Rendez Vous With Style: "Culinary Delights & Inspiration", on April 13^th, 2009.

 All things Goat: "Jacqueline Pham is French-Vietnamese and her husband is Indian, so their San Francisco kitchen is a meld of spices, as witnessed in this recipe for Goat Korma.", on October 16^th, 2009.

 Dinner Chicks: "Chicks and Julia - [We] organized a menu based on Julia-style French cooking (the art of…), and told us to wear our pearls, too. Another food blogger, Jacqueline Pham, provided the recipes for some of us, and others used Julia books on hand", on April 20th, 2010.

 
The Bella Cottage: "The amazing Jacqueline Pham of PhamFatale posted this GORGEOUS recipe for amazing pink cookies! Maybe it’s not so good to blog about cookies when you’re hungry, but I’ll be sure to remedy that as soon as I’m done here!", on September 5^th, 2009.
 

 Ko Rasoi: "Pandan Thumbprint Biscuits: I found this recipe on a website I adore and visit often; Pham Fatale. I’m sure many of you have visited Jackie’s blog over and over just to gawk at her creative recipes and beautiful photography. This is one recipe that caught my eye months ago and I’ve been pining to try it ever since! [...]", January 20^th, 2010.

The Little Teo Chew: "Pandan Thumbprint Cookies", on February 5^th, 2010.

 A2eatwrite: "Jackie is a French-Vietnamese, Paris-raised, San Franciscan who lives with her Indian husband. Just looking at her pedigree, you know her recipes are out of this world. Her blog is also beautifully designed, and she really takes you through each recipe step-by-step.", on June 1^st, 2009.
 
Xa Lộ Tin Tức: The same story as the San Jose Mercury News, also appeared translated in Vietnamese on June 15^th, 2009.

Maivoo: The same story as the San Jose Mercury News, also appeared translated in Vietnamese on July 2^nd, 2009.

 Tin Tuc Vi Na: "Hạnh phúc vì cùng thiết kế website". The same story as the San Jose Mercury News, also appeared translated in Vietnamese on June 15^th, 2009.

Thanh Nien Online: "Hạnh phúc vì cùng thiết kế website". The same story as the San Jose Mercury News, also appeared translated in Vietnamese on June 14^th, 2009.

Me Hungry: "Jaqueline Pham’s French-Vietnamese background coupled with her husband’s Indian heritage make for some clever fusion recipes. ", on March 24^th, 2009.

 Sophie's Foodie Files: "Jacqueline @ Pham Fatale lives in The San Francisco Bay area. She teaches me a lot about Western & Asian dishes. She explains a lot. I like her lovely & apart recipes!", on July 9^th, 2009.

 

Joyful Abode : "How to Roast Red Bell Peppers (and 12 Ways to use them), on January 19^th, 2010.

 

Cook. Eat. Share. "Bi Cuon Chay"

 Recipe Robot: "The lasagna and lemonade recipes may be found on Pham's cooking blog, which is getting 45000 or so visits a month, 60000 when the desserts are over-the-top. Pham Fatale (www.phamfatale.com) features Pham's mouthwatering photographs of her dishes"

 
Now Public: "Sweet Pumpkin Desserts and Savory Meals in Time for Thanksgiving", on November 9^th, 2009.

 


Featured in Tastespotting.

Featured in Photograzing, Serious Eats.
 

 

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Featured in Liquida.

on PhamFatale.com:

PhamFatale.com reaches 500 recipes!